Even if you don’t spend very much time online, chances are you’ve heard some of the buzz surrounding something called ‘social media’. Well, because most green industry businesses do an overwhelming majority of their business offline, chances are you may not be familiar with what it is and IF it can really help you grow your business.
Well, for those that aren’t familiar with social media and don’t know exactly what it is, here’s my definition:
Social Media – a collection of websites and tools that allow people to easily connect and interact with friends or associates, build new relationships, strengthen old ones, and network with potential business partners or customers.
Again, this is my rough explanation of what social media is, but it is quickly becoming one of the MOST important developments for both human interaction and business development we’ve seen in a long time.
Now, while there are many green industry business owners that question that validity of these new tools in helping grow their business, here are 5 ways you can use social media to help grow your landscaping or lawn care business:
Connect with potential customers. As mentioned, social media is allowing businesses to connect with and interact with many different target markets quickly and efficiently. On many of these sites you’ll most likely find an increasing number of potential customers that are there interacting. Joining this ‘party’ will allow you to identify, connect with, and begin engaging qualified prospects in meaningful conversations that could easily lead to new business.
Connect with potential business partners. Just as you could identify and connect with potential prospects, there are plenty of potential joint venture partners engaged in the social media conversations taking place. To find them you simply need to join the party and begin interacting with others. As your new contacts learn more about what you do and you learn more about them, you’ll quickly find opportunities to form partnerships, do endorsed mailings, or create some type of service exchange.
Connect with existing customers. As more and more people join this frenzy, there’s a pretty good chance many of your existing customers will among that group. Connecting with your existing customers in this environment allows you to interact with them on a level that’s much more than dollars and sense. By connecting with them and allowing them into your personal life you’ll create a much stronger bond that goes beyond the periodic services you offer.
Allow people to see you as a ‘person’ and not simply a business. Let’s face it, people prefer to do business with people so the sooner you’re able to demonstrate to your customers and prospects that you are indeed a real person, the sooner you’ll be able cement the relationship and guarantee yourself a paying customer longer. Social media gives you the tools and opportunity to do this.
Quickly deal with potential ‘customer service’ issues. Not only does social media provide you the opportunity to connect with prospects, customers, and business partners, but it also gives them the ability to talk about you to their friends and associates, good or bad. As a result, it’s very important that you be engaged in the process as well so you can identify potential ‘situations’ and head them off before they cause serious damage.
Again, while many lawn care businesses or landscaping businesses are still conducting most of their business offline, as well they should, that doesn’t mean you can afford to ignore this rapidly growing form of media. Sites like Facebook, Twitter, LinkedIn, and the like are here to stay and the sooner you can learn to take advantage of everything they offer you as a business owner the sooner you’ll be able to add another method for generating leads, converting customers, and creating lasting profitable relationships!
Chestin Salisbury is President of Magical Marketing Systems, a company that helps small businesses create powerful marketing systems that magically attract steady streams of qualified prospects, converts them to customers, and then maximizes the value of customer relationships.
Image from page 1252 of “Popular electricity magazine in plain English” (1912)
Title: Popular electricity magazine in plain English
Year: 1912 (1910s)
Publisher: Chicago, Ill. : Popular Electricity Pub. Co.
Contributing Library: Smithsonian Libraries
Digitizing Sponsor: Smithsonian Libraries
Click here to view book online to see this illustration in context in a browseable online version of this book.
Text Appearing Before Image:
ca or treated asbestos lumber wereused largely in place of fiber or wood. Afew statistics, by way of conclusion, maynot be out of order. The combined weight of the centralizedcontrol boards for Gatun, Pedro Migueland Miraflores is about 39 tons. In theirconstruction there is employed morethan 2^4 miles of interlocking rod; aboutsix million feet of control leads—made upin five and eight conductor cables; 732indicator motors and 464 control switches. PRISONERS TO USE TELEPHONES A new telephone system is being in-stalled in the Western Penitentiary byWarden John Francies. Scattered allthrough the prison yard, in the shops andon the front lawn are weatherproof tele-phone boxes. Instead of the men at workgoing for tools, they call from one of theseboxes and the articles are sent to them.Three boxes have been placed on the out-side for the men who take care of thelawn and grounds. In case a call is fromthe office, a light shows on the boxes. POPULAR ELECTRICITY and the WORLDS ADVANCE 1239
Text Appearing After Image:
Plowing a Trench between Baltimore and Washington LAYING LONG-DISTANCE WIRESUNDERGROUND After the severe sleet storm of March4, 1909, which completely cut off Wash-ington, D. C. from the outside worldduring President Tafts inauguration,steps were taken, says The Trans-mitter to make this isolation of thenations capital never again possible byeven the worst weather conditions. Already telephone and telegraph cableshad been laid in underground conduitfrom New York to Philadelphia andthence to Wilmington. From Wilming-ton to Washington is 94 miles and indigging the long ditch the plow wasemployed to loosen the soil and save themen the labor of picking. The accom-panying picture shows a mule and ahorse hitched up tandem to a ditch plow.The mule was always placed in the leadbecause he worked more intelligently. Creosoted wood pipe was placed in theditch to contain the cable, which is madeup of 74 pairs of various sizes. Over thesewires it is possible to carry on 99 tele-phone conversations
Note About Images
Please note that these images are extracted from scanned page images that may have been digitally enhanced for readability – coloration and appearance of these illustrations may not perfectly resemble the original work.
By Internet Archive Book Images on 1912-01-01 00:00:00
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I love GNC pumps and spray set ups. I’ve used them for years, and I’m comfortable with it.
I use several backpack sprayers. I only use fan tip AI nozzles on my backpacks, no cones (except tree/shrub backpack).
And I love my permagreen.